As that busy overachiever that you are - you want people to take one look at you and see you for what you are - a leader, an expert, an authority in your field.

You’re already burning the candle at both ends. Having a constant visual reminder of how stretched thin and exhausted you are isn’t exactly the kind of motivating message you need in your life.

Between an overflowing plate at work, kids soccer practice at 6, and that box of Christmas decorations from last year begging to be put away, you haven’t exactly had the time or energy to figure out how to make yourself look better on camera. 

Maybe you’ve said to yourself - "this is it, this is just how I look now. I’ll just deal with it….. close my eyes, grit my teeth and hope it doesn’t come back to bite me."

It’s not vanity. It’s about feeling misrepresented.

You’re tired of not being seen for who you really are.

You’ve built credibility, respect, a career you’re proud of - but every time you turn on your camera, something feels... off.

You want to:

  • Look like the polished, capable person you are in real life
  • Show up looking calm, competent, and in control
  • Be taken seriously without having to overcompensate
  • Stop wondering if the way you look is quietly undermining you
  • To finally stop thinking about how you look, and start focusing on what you’re saying
  • Show up proud of your presence, not distracted by it

This isn’t about “looking good.” It’s about being aligned - with who you are, and how you’re seen.

Because it takes just 7 seconds for someone to form a first impression of you

7 seconds! And in a world gone visual where we base so much of what we believe and feel on what we see, what has your first impression been saying about you?

That’s exactly why I made The Bundle.

An all-in-one, done-with-you video setup solution that transforms your look on camera to one that’s polished and professional, and has you feeling confident and powerful.

Give me 2 hours, and we’ll take your video look from blah to wow.

We boiled down our 1:1 hands on, in person installations into a formula that's easy to use, streamlined, and just works - for all types of professionals in all types of offices.

Your on-camera presence will become your secret super power (that no one needs to know you have).

You’ll walk away with:

  • A clear guide on what gear you need (budget dictated by you), so you don’t have to second guess if you got it right
  • A step-by-step installation guide. We’ll hold your hand through it and get you up in running in less than 2 hours
  • Simplified, easy to use gear so you’re never fumbling to join a call
  • Background advice and suggestions to get that dreamy backdrop look you’re after 
  • Personalized expert feedback on your office after installation 
  • An instantly improved personal image. Feel confident and empowered (instead of embarrassed) whenever you join a call. 

With The Bundle, you get everything you need to truly transform your look on camera. Looking professional, polished, and credible is only a few steps away.

We’ve got you covered with Gear recommendations, Installation Guides, Backdrop designer advice, Blueprints, Checklists, and Inspiration, and we top it all off with a personalized review to make sure you got the GoodFrame look.

All you need is two hours set aside in your day to completely overhaul your on-camera presence. So, what are you waiting for?

+ A plug-and-play Gear Guide (or have us ship it all to you), with 3 budget tiers to choose from, so you (yes, you!) can achieve a flattering cinematic look on camera without spending hours going down tech rabbit holes on YouTube.

+ A step-by-step installation video where I’ll show you how to assemble, configure, and place each item from your gear guide. No guesswork on what goes where, what plugs into what - I’ll show you every step of the way.

+ Blueprints and Checklists so you know what goes where, according to your space configurations.

+ Backdrop design principles, inspiration, and tips and tricks to craft the perfect frame behind you. Use what you already have, or make some upgrades, and create a genuine and authentic space true to you.

+ Personalized feedback to help you land the look! Includes our Frame Audit review with a member of our team to make sure you’ve optimized your set and you're ready to rock.

  • Get the Goods

    Purchase The Bundle and instantly get access to our Gear Guides, Installation Video and all of the other bells and whistles to start your transformation. 

    Load up your cart via links in the Gear Guide (or have us just order it all for you), and get excited for those boxes to start arriving on your doorstep.

  • Makeover Magic

    Set aside two hours to complete your transformation. 

    Unbox your Gear, hit Play on our Install Video, and we’ll guide you through step by step on how exactly to set everything up and where it goes - equipment, backdrop, layout, design, everything. 

    Don’t forget to submit your end look to our team for a personalized review and feedback!

  • Relax and Revel

    In just a few short hours, you’ve pulled off a major transformation with equipment that will last, a backdrop you love, and an elevated professional image your career will benefit from for years. 

    That’s nothing to say of how you’ll feel inside each time you join a meeting. Confident, empowered, and looking your best. 

    Instead of shrinking with embarrassment when the camera comes on, now you’ll be the one taking the reins and commanding the room. I’m cheering you on already!

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So, what’s all of this cost?

We agree, it's more than a few lattes.

You could just keep winging it.

Stay hidden behind the grainy webcam. Hope no one notices the washed out complexion and tired eyes. Tell yourself “it doesn’t really matter”.

But we know it does.

Because in a world where visibility leads to opportunity, how you show up can change everything: faster promotions, better clients, bigger wins.

You could try to DIY your way out of it.

Lose a weekend to YouTube and tech blogs.

Spend hours debating gear in your Amazon cart.

Still end up wondering if you got it right.

And honestly? Your time is worth way more than that.

When you show up on screen, people make decisions in seconds.

Can they trust you? Should they listen? Is this someone they should be paying attention to?

You deserve to be seen for who you are - capable, credible, and ready for bigger rooms and bigger opportunities.

You’ve already done the hard part: becoming the expert.

Now, let’s make sure you look like it.

This is the year you stop blending in - and start standing out.

Your investment for The Bundle - $299

The Good Gear Guide (value $27)

✔️ A list of everything you need and nothing you don’t to achieve that cinematic look on camera

✔️ Easy click through links to add to your Amazon cart, and enjoy fast, secure shipping and easy returns, or
Have us order everything for you and ship it to your door (option available at checkout)

✔️3 budget tiers to choose from - Essentials (~$1,500), Pro (~$2,100), and Premium (~$2,750)

Installation Guided Video (value $250)

✔️ A step-by-step video where we walk you through how to assemble everything, get the settings right, and where to place each item

Blueprints and checklists (value $100)

✔️ Blueprints of typical office layouts, so you don’t have to guess what goes where

✔️ Backdrop inspiration, advice and tips and tricks so you can set up the perfect frame

✔️ Handyman Handoff Guide. Short on time and just want someone to come in and do it all for you? This guide will quickly inform you what kind of technical person to hire on Fiverr or Upwork. Set them up with this Kit and our Guides and they will have everyhting they need to install this for you. 

The Frame Audit (value $99) - INCLUDED IN THIS PACKAGE FOR A LIMITED TIME ONLY!

✔️Run your finished product past our team. We’ll make sure you’re on point, and let you know of anything that needs tweaking.

We recommend Gear we’re proud of and stand behind

✔️ Handpicked, high-quality brands — with product warranties and hassle-free returns

✔️ Designed for daily use and ease of use

✔️Streamlined and simplified, so you can stay focused on your work

✔️ Reliable, fuss-free setups that let you join calls confidently (no fumbling here!)

Look Good, Feel Good Guarantee

✔️ We want you to be 100% satisfied with your results. If you’re not completely happy with your image transformation, we’re proud to offer our Guarantee. 

✔️ Our recommended products come with great warranties and easy returns so it’s a hassle-free experience. 

One-time Payment of $299

4-month payment plans available

Get started now!

" GoodFrame expertly handled everything—from optimizing my audio and video technology to transforming my space into a next-level environment for online sessions and podcasts. Since their consultation, I’ve received numerous compliments on my setup. I highly recommend their services to anyone involved in online meetings, facilitation, or podcasting. It was a fantastic experience, and I am extremely pleased with the results. "

- Ryan, Leadership Consultant

"My image online was all over the place and not in a good way. My face often looked red and splotchy when it wasn't in real life, and my office background looked cluttered and unprofessional. Plus, the natural light from my window made my appearance even worse depending on the time of day. Honestly, I had fallen into the mindset of, ''Well, I look better than some people, and viewers probably won’t notice.' That was totally wrong. People notice everything.

...What really surprised me was how easy the whole process was. I thought I would have to make a bunch of decisions, but you made it simple. Looking back, if I lost the setup tomorrow, I wouldn't even hesitate — I'd replace it immediately. Once you know how good you can look, you never want to go back."

- Ken, CPA and Founder

The Look Good, Feel Good Guarantee

We believe everyone deserves to show up looking and feeling their best — and working with us you shouldn’t have to worry whether we’ll achieve that for you or not. If we don’t have you loving your results, then we will make it right. 

Here’s what you can count on with us:

✅ Practical, Real-Life Advice
 Our solutions and recommended products are tested, lived, and designed to be easy, budget-conscious, and achievable for real people (yes, even if your office is part gym, part guest room, part storage closet).

✅ Fresh Eyes and Fresh Ideas
 We’ll probably spot one or two things you’ve never considered — but we’ll always respect your space, your workflow, and your weirdly placed window you can’t move.

✅ Buy Only What You Need
 We don’t believe in selling you more stuff just for the sake of it. Every product we recommend is something we (and our clients) have tested, loved, and would buy again ourselves. 

✅ You're Always in Charge
 You control what you buy, when you buy it, and how you return it if needed. Everything is handled through trusted suppliers like Amazon, known for their easy returns and solid warranties.

✅ Built for Real-World Spaces
 We've flipped 30-year-old home offices, purple-walled dens, and tiny studio corners into polished, professional video spaces. Whatever you're working with, we can handle it. 

✅ Happy You = Happy Us
 If you’re not thrilled after working with us - if you don't feel more confident, more polished, and just plain more awesome on video - we want to hear from you. Reach out within 60 days of installing and applying our system, and we'll make it right. Our Look Good, Feel Good Guarantee includes a full money-back guarantee on our services, because we’re that sure you’ll love it.

Note: Product warranties and returns are handled directly by the client with product retailers (Amazon and friends). 

Click here for our full terms & conditions. 

And just who am I?

I’m Andrea, and I help busy professionals transform their look on video. 

I used to feel defeated looking at my self-view in meetings. I spent hours on video daily with my clients, and I knew my image spoke a thousand words - it affected my client relationships and how I was perceived at my company. 

I didn’t know where to start or what to do about it, so instead, this problem just simmered in the background. 

Until one day, when I decided to do something about it. 

And that is why I created a solution that any busy working professional can apply so they look and feel their best on video. 

Feeling confident, powerful, and our best real selves helps us perform our best. I want you to feel this way, every day in your work. Because you absolutely deserve to and, between us - it's probably holding you back. And neither of us want that for you!  

So, are you ready to take this jump with me? 

Did we just become best friends?

How to know if you’re a perfect match for GoodFrame:

You’re ahead of the curve when it comes to innovation.
You know that looking your best on video isn’t just for influencers anymore - in the corporate world, it’s what separating the leaders from the pack. If you’re still reading this, it’s because you get it.

You’re open to change.
 You value feedback and you’re willing to make changes. If you’re stuck in your ways and not willing to switch things up, we might not be right for you. 

You’re not afraid to get your hands a little dirty.
 We’ll make it simple for you, but you’ll need to do a little bit of work (plugging things in, moving decor around, adjusting lights). We promise it won’t take long, but you might want to put your stretchy pants and good music on. 

You have basic tech know-how and can follow simple instructions.
 If you’re someone who can follow basic tech instructions like setting up your iPhone, we’ll get along great. 

You’re here for results, not perfection.
 If you’re chasing perfection (a perfectly level bookshelf or studio-grade lighting), our solutions might not be the right fit. Our goal is to get you to 90% — a sharp, professional video presence that looks great, is easy to use and works for your busy schedule. If you're more real-life than closed-studio perfection, you’re in the right place. If you're the latter, you will be happier with a full-service white glove production company. 

You believe in authenticity, not filters.
 If you think virtual backgrounds or face-tuning are doing humanity a favour, we’re not really on the same page. We believe in natural beauty and showcasing who you really are - both in the way you look and the space around you. Beauty is being a real human!

You’re looking for a simple, plug-and-play solution.
 Time is precious, and you don’t have hours to spend setting up an elaborate system. We’ve designed our solution to work seamlessly with your workspace so that you can be up and running with professional results in no time.

You’re not here for influencer vibes or complex tech setups.
 We’re not podcast bros or YouTube studio gurus. We want to work with hardworking professionals like you - the ones who are killing it in your career but don’t have the time or vanity to invest hours into perfecting your on-camera presence. You want something streamlined and effective, something that produces results - and we’re here to provide that.

Sound like a match? What are you waiting for! We’ve got you covered…

Here’s what others have asked before working with us!

Everyone else also looks bad on video. Why should I bother making a change?

You and I both know you're not the kind of person to settle for status quo, and the minimum. You aim higher in everything you do. You like to be ahead of the curve, you know there is value tied to your image, and that finally taking that action is going to solidify you with results for months and years to come. Blending in with the pack isn’t how you roll, is it?

It’s a big investment to make, why should I do this now?

We get it, it’s an investment like any other and you have to plan and prioritize accordingly. Why we think this might be the right time for you? It’s an upgrade that’s going to jump you ahead so that you’re ready for the next opportunity when it presents itself. You’re making a statement with this investment, a clear call to action that you are here and you’re not playing. Every call from here on out proves the point - you’re a leader, you’re invested in your career, you’re an expert that can be trusted. Making the investment now positions you for the future. You could do it months or years from now but I wonder what you will have missed in that time?

Can’t I just do this all by myself?

You sure can! You can find anything on the internet for free. But if you want to save yourself hours upon hours of wading through YouTube reviews, gear guides, tech reviews, actually understanding it all - and applying it - that’s what we’re here for.

I don’t think I have time for this!

We get it, you don’t have a spare moment in the day, and anyway, your time is best spent on your career, your company, and moving yourself ahead! That's why the Kit solution can be done in less than 2 hours, less than a long lunch break. For something that will benefit you for years to come - we think that's well worth it and less time than you'll spend scrolling YouTube and Amazon 'just looking' - guaranteed.

I’d really like someone to come in and do it all for me. Do you offer in-person installation services?

We were previously a full-service company. It’s where we cut our teeth and learned what our customers really want, working with them side-by-side. From this we created systems and processes for our method of installation, and honed in on easy to use equipment that works for all types of offices and clients. 

We aren’t able to come to everyone though, which is why we've converted our system into something that works no matter where you are.

If you are really doubting your time or abilities though, we include a ‘Handyman Handoff Guide’ with each of our Kits so that you can hire the appropriate technical person on platforms like Fiverr or Upwork. 

The Guide outlines who to look for and provides instructions for the person you hire. They can follow the guides that come with the Kit and provide white glove service if that’s what you’re after. All arrangements between clients and their hired handyman are between the two parties and external to GoodFrame.

We can accommodate clients within Calgary - reach out to us directly for more information. 

I'm really unique. What if you can’t help me?

Sorry to break it to you, but all of our clients are unique! :)

Our processes are meant to be applicable to almost any kind of office, layout, lighting situation, budget etc.

We stand behind our systems, however, if for any reason you are not completely satisfied we offer a money back guarantee. Check out our Look Good, Feel Good Guarantee.

Isn’t AI going to wipe out all human interaction anyway?

Now more than ever, we value human relationships and human connections. People trust people, and a professional video presence helps you connect authentically. AI can’t replace the personal touch that good communication and genuine relationships provide. People want to talk to people, and being able to actually see you well helps so, so much. The value of this connection is only going up.

What kind of support is offered?

We have a dedicated support line at support (at) getgoodframe.com and through our community portal if you’ve purchased The Kit. We aim to get you results and get you on your way quickly and having support when you need it is a big part of completing your project. 

How much should I budget for Gear?

If you’ve decided to make an investment in Gear (congrats!) we have three budget tiers to accommodate different budgets. When you purchase the Gear Guide or the Kit, you get access to all three lists. You can feel free to hop between them and mix and match as you like, they all play nice together. Additionally, if you already have a piece of equipment, you can feel free to continue to use it, although we can’t guarantee the same results as our complete packages.

Can you help me if this is for my corporate office?

Absolutely! We can work with any type of office.

Can I take down and set back up my equipment if I frequently move from one working space to another?

It’s certainly possible, however, you will need to set aside some time to set up whenever moving around. The most experienced amongst us will take about 30 minutes to set up in a new environment. And you’ll want to make sure you transport your gear safely so it’s not damaged in transit. Our gear is meant to be static and stay in one working environment, however, it’s not impossible. 

If you travel frequently or alternate days in the office, we would recommend potentially buying two kits of gear, or, purchase duplicates of the clunkier but cheaper items. Reach out to us for more guidance if you need it. 

Do you offer team packages or discounts?

We certainly do, and we love working with teams! Connect with us directly to find out more about team packages, setting up hot desks, or bulk pricing.

What if I have a problem with an item from my Gear?

We get it! Technical difficulties do happen. We’ve chosen brand names that are known for quality. Beyond that, we recommend purchasing through Amazon, who offer very flexible and customer-friendly return windows and shipping policies. 

All gear is purchased and owned by the client (which also means you can re-sell it if you ever want to upgrade in the future), so you control what you buy and also what you return, if you need to. Product warranties are in your name and are handled directly with either Amazon or the manufacturer.

I already have a webcam. Will this get me the same look?

By far, the piece of equipment most people have questions about is the camera. Simply put, no, your webcam is not going to give you the same cinematic look as the cameras we recommend in our Gear Guides. Read on for a technical explanation. 

I already have a particular piece of equipment I love. I don’t want to buy another one. Can I still use it?

Absolutely, feel free to. A lot of people come to us with a love of this or that that they’ve purchased in the past. We won’t stop you from using it! Just be aware, if something isn’t lining up from what you see on our website to what you’re using, it’s probably because of that piece of equipment. Is it going to make or break it for you? Probably not! Unless it’s the camera. See above. Webcams are not the same as a real camera! 

You made it to the bottom of the page!

At this point, it comes down to this:

What is a professional and polished on-camera appearance worth to you - and your career?

You’ve been frustrated and disappointed with your online image for years now. DIY hacks and attempting to ignore the problem just hasn’t helped you feel any better about it. 

You know your on-camera presence doesn’t line up to the professional you are, and the quality of work you produce. 

Let me help you take this weight off your shoulders and get this fixed. 

Our Bundle solution will:

  • Match you up with curated gear that fits into your life seamlessly and effortlessly
  • Guide you in 2 hours or less on how to set up each piece of equipment so there’s no guessing games involved with settings, assembly, or where to place things in your office
  • Give you practical advice on how to stage your backdrop so it’s pleasing to the eye and frames you perfectly
  • Set you up with blueprints and checklists to cross-reference office layouts and ideas so you make the best use of your workspace
  • Give you extra reassurance you got it right with The Frame Audit, where you can submit your final results to our team for our personalized feedback and any suggested tweaks
  • Provide peace of mind with our Look Good, Feel Good Guarantee, client support, and product warranties 

Save yourself the time and frustration of going at this alone. 

Resolve that niggling feeling in the back of your mind that’s saying “this isn’t good enough” whenever you join a meeting. 

Align your image to how amazing you really are. 

Throw The Bundle in your bag and let’s get your transformation underway!

Let's do this!