You could keep guessing, Googling, or putting your head in the sand. But if that worked, you wouldn’t be here.

What if instead, you had a clear guide, a proven way to finally look the part - without any overwhelm?

Before you landed here, you probably tried one (or more) of these:

1. You told yourself it doesn’t matter.

Everyone looks bad on video, right? But deep down, you know it does matter—because how you show up influences how you're perceived.

2. You Googled your way into overwhelm.

You searched “best webcam” or “Zoom lighting tips” and found basic tips, and a webcam that’s actually worse than your laptop. Worst of all, none of it was helpful. 

3. You bought gear blindly.

Ring lights, a tinny microphone… tons of hours researching, and the results were underwhelming.

4. You tried to MacGyver your setup.

Moved your camera. Switched chairs. Closed blinds. Still looked washed out, shadowy, tired. And you’re not quite sure why.

5. You asked a tech-savvy friend.

They meant well, but their advice was either too technical, too expensive, or not tailored to your space and goals.

6. You gave up and accepted your fate.

You told yourself you’d fix it “someday” - but the meetings keep coming... and that camera still isn’t doing you any favours.

It’s time to stop scrolling. And start solving.

You don’t have to figure this out alone. We’ve already done the hard part - now we’ll walk you through exactly what works.

You’re not going to fix your video setup by asking your IT guy, buying the same gear your favorite influencer uses, or watching yet another “top 10 webcams” YouTube video.

You’ll be stuck in the same whirlpool of confusing advice you’ve been in for a while.

What you actually need is a clear, expert-backed shortcut — one that cuts through the depths of the internet and matches you up with the tech that matters to truly transform your image. 

Here’s what that looks like:

  • 3 expert-curated lists of high-performing gear and different budget points
  • Easy to understand straight talk on what’s worth your money — and what isn’t
  • Ready-to-buy links so you can add to cart easily and get your goods fast

    Our clear, no-nonsense guides outline exactly what you need, and what you don’t, so you can get back to those meetings (but this time, with a sense of pride and confidence).

Within the first 7 seconds of a video call, people make judgments about your competence, trustworthiness, and confidence - based largely on visual cues.

The Good Gear Guide - $27

The shortcut to looking sharper, more credible, and more camera-ready - without the hours of research and deep dives.

This is your fast-pass to better video presence.

No guesswork. No influencer silliness.

Just the gear that actually makes a difference - picked by pros who get what you need.

Instant download. Three budget levels. No nonsense and pain free.

Grab the Guide

What you get with the Guide:

  • Sleek, simple PDFs you can download instantly so you can get started now.
  • Inside, you’ll find three expert-curated gear lists at 3 budget levels.
  • You’ll know exactly what to buy, where to buy it, and why we recommend it.

Perfect for you if you want to:

  • Skip the hours of research and looking up technical definitions
  • Avoid the influencer-style approach that doesn’t apply to real life
  • Stop overspending on the wrong tech

So what’s possible after this?

  • You'll show up on camera looking the way you sound: smart, clear, and in control.
  • No more fiddling. No more guessing. Just a setup that works.
Get the Guide

You could always spend a few more hours on Amazon and YouTube looking at tutorials or product reviews with all that free time you have.

You could also add on a few hours exchanging texts and emails with your ‘most-techy’ contact - attempting to extract relevant advice in language familiar to you, and hope for a ready-to-go shopping list you can cobble together from that.

I’ve been there too. 

And then you’ll be out serious time and money — and still unsure about pulling the trigger.

Or… you could grab the Good Gear Guide and get expert direction - in minutes.

I created this guide because I’ve seen too many smart, capable professionals showing up as an inferior version of themselves. Worse yet, wasting money on the wrong gear. They think it must be an impossible task to fix their video. It's not.

You don’t need a whole production team — you need just the right tools, easily laid out and easy to act on.

This guide gives you access to the same gear insights I offer my 1:1 clients, but in a format that’s faster, more affordable, and completely in your hands.

The Good Gear Guide - just $27

This is for you if you’re ready to upgrade your video presence with gear that’s going to work hard - and you don’t want to fall into a research rabbit hole.

Here’s what’s inside:

✔️ Three expert-curated gear lists at three budget levels:
+ Essentials - clients typically spend $750-1,250 USD ($1,000-$1,500 CAD) on gear at this level
+ Pro - $1,250-$1,750 USD ($1,500-$2,000 CAD)
+ Luxe - $1,750- $2,250 USD ($2,250-$2,750 CAD)

✔️ Instant PDF download - easy and instantly accessible 

✔️ High-performing, tested products from trusted brands like Sony, Rode, Neweer - saving you returns + frustration

✔️ Add-to-cart simplicity and speedy delivery via Amazon  - delivering on time and convenience

✔️ A few 'fun' options if you want to add personality or more oomph to your personal brand

✔️ Guaranteed satisfaction. The gear in our guides works for the vast majority of our clients. If it ends up you're not a fit, we'll refund your money. Thinking you might upgrade in the future? We'll credit you the value of the gear guide if you buy another one of our packages later on.

A $200+ value — yours for just $27.

Grab the Guide now!

What's important to me for you to know

  • We have zero interest in upselling you. We don't want to oversell anything - quite the contrary, we're trying to get you 'the look' with the least amount of stuff possible, at the most accessible budget points possible. Most of the client transformations on this site are at the 'Essentials' gear budget!
  • We want you to have gear that's going to last a long time, so you have no trouble with it, and if you do, it's easy for you to return it
  • Everything on our lists is as user-friendly to operate as possible
  • The gear we recommend is streamlined and fits in a typical working environment. No studios, podcast setups or movie sets here. The gear works around you, not the other way around.

“ I most appreciated the gear selection/list so I could look it over, look up the products, see the prices, etc. This felt very transparent and amazing to work with.”

- Susan McGuire, owner, Susan McGuire

“ At first, I was worried about the cost, but once I thought about the value of consistently looking professional in every meeting, the decision was easy. It costs money to look good — and it's worth it.”

- Ken, CPA and Founder

“ If you are looking to upgrade your office and camera setup GoodFrame is THE BEST option. They are true professionals and will make sure you are looking your best.”

- Dan Seligman, founder of Talently.HR

It’s time to stop settling for subpar on-screen.

Your video look shouldn’t be holding you back. You deserve to look as sharp, confident, and as capable as you really are.

Get the Gear Guide now!